weekend brunch

Last month, I had a chance to participate in Godiva campaign to promote 3 signature themed boxes. I personally think that using influencers to spread words and gain attention about new products is a smart strategy for any brands regardless of size and industry.

When celebrities with hundred thousand or million followers are overpriced and even hard to reach out to, influencers in certain industry who have less than 20k followers, who are normal people but closer to their fans, are better choice to go to. Brands need attention, influencers need content (or materials and resources to produce content). It’s a trade-off situation.

I don’t want to ramble anymore, so here are some photos from the photo shoot I did for Godiva Spring themed boxes:

godiva themed boxes

I received 3 boxes: classic box, truffles box and spring limited edition box

godiva chocolate

Take a look inside the Spring themed box. This box is all about fruity and natural (ingredients) flavors

weekend brunch

I created a backyard brunch concept for the Spring box

weekend brunch

Spring is the perfect time to gather your friends for an outdoor brunch filled with mouthwatering dishes that are super simple and easy to prepare. The Chocolate Spring Gift Box from Godiva is just perfectly match with the backyard brunch situation.

godiva chocolate

The second concept I came up with focuses on the modern and contemporary vibe of the pastel blue truffles box, using my own laptop and a marble tabletop with a cup of earl grey tea to create a clean look